Essay about The Reagen and Bush Presidencies - 3038 Words

INTRODUCTION It is widely accepted that George Bush Snr. was forced to play out his presidency in the mighty shadow of Ronald Reagan. Reagans charm and personality was one of his greatest strengths and, even now, is widely revered for his time as President. Bush was reportedly always conscious of peoples expectations of him in view of his predecessor and this burden seemed to weigh heavily. Reagans achievements in Washington were considerable, if not in number then in impact. His political and strategic skills were impressive and Bush cannot be said to have equalled his achievements at home, and this is borne out by Bushs failure to win re-election. Nevertheless Bush made some staggeringly important contributions to the†¦show more content†¦By direct comparison, George Bush, despite having been elected on a higher majority of the popular vote than Reagan , was more of an establishment politician. It has been said that Bush knew probably more Americans than any other human being has ever known , and it is well documented that he (perhaps naà ¯vely) expected these relations to carry over into the decision-making arena. He was reluctant to go over the heads of his friends and colleagues by using the bully pulpit; and was painfully conscious of his shortcomings as a mass communicator. On the other hand, he knew well that his strength lay in well-informed discussion on a smaller-scale, and for this reason chose the press conference as his most frequent point of contact. Where the Reagan White House was determined to stage-manage all media coverage (even going as far as to set a line of the day, and allegedly making up quotes where the president has nothing to say ), Bush was determined that he was to be more open and accessible to the press. To this end he left it to the press to decide what area of policy to focus on, and held some 280 press conferences in four years, as against Reagans 47 in eight . This difference in style was not purely to do with Bushs lack of speaking ability, although he was conscious that he was unable to be another Reagan. Rather it was indicative of the inherent difference in style of the two presidents.Show MoreRelatedSelecting a Political Party Essay1070 Words   |  5 Pagesthat definition I began to think to myself what republicans stand for also has to do with the American idea. Republicans had history with a historic leaders like Abraham Lincoln and Ronald Reagen. Abraham Lincoln he was able to bravely keep the American Union together while also abolishing slavery. Ronald Reagen who ended the very tense â€Å"Cold War,† between America and Russia. The republicans had already made history. The only thing one could wait on was for them to do it again. The two parties seemedRead MoreReflection On The Cold War1110 Words   |  5 Pageswas also the fundamental step of civil rights. Finally in the late 1900s, under the presidency of U.S. President George H. W. Bush, the Cold War was finally seeing its end. On December 3rd, 1989, President Bush and USSR leader Gorbachev held meeting to issue the long-lasting problems of the Cold War at the Malta Summit. In the meeting, Bush was optimistic about following the steps of arms control taken by the Reagen administration. On the other hand, Gorbachev emphasized the importance of peacefulRead MoreBill Clintons Health Care Plan5084 Words   |  21 Pagesand entreched local elites, so Franklin D. Roosevelt thought that to put the health insurance into the Economic Security Act would have been impossible. 1.4. Harry S. Truman He strongly supported the health care reform from the beginning of his presidency. His concept was that one of the most important part of a nations strenght is in the health of his citizens, to participate in a democracy needs good phisically position. A big public support surrounded the plan, about 74,3 % of American favouredRead MoreIs Politics A Politician?4068 Words   |  17 Pagesand used other outsiders who wanted to get â€Å"in† to establish his career. So, when Carter did eventually make it, those outsiders also felt like they made it. Perot used this principle by making it seem there was no way he could even run for the presidency without the people s support. In response, Perot asked far and wide for the nations support and ended up with a large passionate group of supporters devoted entirely to him. For they believed they were the people who were allowing him to run. By

Unethical Drug Marketing in the Pharmaceutical Industry Free Essay Example, 1500 words

An example of the unethical marketing practices would be the targeted advertising and marketing aimed at arthritic patients and convincing them to take drugs like Vioxx that have longer term side effects on the patients. The way in which drug companies marketed the said drug and its variants (it needs to be noted that most drug companies are into arthritis alleviating drugs) and given the fact that arthritic patients are vulnerable to such offers because of the intense pain that they experience, these marketing efforts reek of immorality and an absence of a conscience on the part of the drug marketers. The example of the marketing practices with reference to the drug above is a useful starting point for the analysis of the broader marketing practices from utilitarian and deontological perspectives. Utilitarianism is a branch of philosophy that advocates the virtues of universal good and causing as much happiness to a greater number of people and promoting social welfare. The pioneers of this school of philosophy were the Eighteenth Century Philosopher and Social Thinker, Jeremy Bentham and his follower John Stuart Mill who was a nineteenth century philosopher. We will write a custom essay sample on Unethical Drug Marketing in the Pharmaceutical Industry or any topic specifically for you Only $17.96 $11.86/pageorder now The utilitarian’s posit the view that actions should be pursued if they result in the overall good of the people and promote social welfare and happiness for the maximum number of people. By this standard, it is apparent that marketing of drugs like Vioxx is harmful to society at large because numerous studies have shown that prolonged use of such drugs increases the risks of heart attacks and strokes though the drug companies advertized it as safe for the arthritic patients (Markel, 2006). This is one example of the unethical drug marketing practices of Big Pharma wherein they sought to increase their bottom-line at the expense of the patients. This is a clear violation of utilitarian principles where the interests of the majority are not taken into consideration and the actions of the drug companies are intended to enhance the interest of the few (shareholders) and ignoring the interests of millions of patients who were at risk by taking th is drug. Utilitarian thought has been used to justify business actions by invoking the cost benefit approach wherein the benefits to a large section of society are deemed to justify the costs involved as well as the consequences (Halbert & Ingulli, 2008). Hence, the makers of Vioxx, Merck, may claim that their drug is beneficial to many patients and the overall good that comes out can justify the incidence of side effects in a minority (Markel, 2006).

Vacations are usually the only occasion when one can just...

Vacations are usually the only occasion when one can just sit and relax. It is the time to savor in all the favorable elements of life. Recreation allows people to have fun and create a balance and harmony in life that will maintain wellness (Walker, 2013). Each vacation is unique in its own form through different experiences. It creates opportunities to cultivate relationships, learn new skills and interests, and be stress free. According to the U.S. Travel Association, more than three out of four trips accounts for 78 percent of trips taken for leisure purposes. The top leisure activities for domestic travelers are visiting relatives and friends, shopping, fine dining, and beaches. The Tequesta Indians first discovered Florida more†¦show more content†¦It was booked for mid March during the school spring break period for about one week. School and work can make one’s life quite busy and hectic as there is very little time to be able to relax. A week break seems fair enough to be able to take a stress free vacation to rest and relax. The flight was quite short and as soon as the aircraft has landed, one is able to efficiently leave and receive luggage in the main terminal. As exiting the main terminal, there are many airport staff aide to assist with getting a cab for the final destination. For someone coming in from the Northern Virginia area, being in Miami is practically like being in a different country. The city is surrounded by palm trees and alluring bodies of water, that seem to thrill one of what is to come next. Upon arrival at the Fontainebleu Hotel on Collins Avenue, the staff is readily available to assist and provide luggage assistance to the check-in desk. The hotel is located in the heart of South Beach, making one’s view of the oceanfront sensational and breathtaking. It has more to off er than just hotel accommodations, the hotel has some of the best restaurants, nightclubs, shops, and spa. Restaurants include the FB Steakhouse, Hakkasan, Michael Mina 74, and Scarpetta. LIV nightclub is over 18,000 square feet and hours of operation are Wednesday through SundayShow MoreRelatedMaterial Protected Under International And Federal Copyright Laws And Treaties8891 Words   |  36 Pagesknow that a balance of good nutrition and physical activity can help them reach and maintain a healthy weight. But the benefits of good nutrition go beyond weight. Good nutrition requires a balance of food, vitamins, and minerals (from eating a healthy diet) and physical activity. Overweight and obesity can result if things get out of balanceâ‚ ¬such as eating too much food, not getting enough physical activity, or having too much of one or more nutrients in the diet. The United States is facing aRead MoreInnovators Dna84615 Words   |  339 Pagesbuilding blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.† Chairman and CEO, salesforce.com; author, Behind the Cloud â€Å" e Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas that solve the important problems

A Brief Note On The Civil Service System - 858 Words

Civil service systems are designed to hire and promote members of the bureaucracy on the basis of merit. The merit principle is the idea that hiring should be based on entrance exams and promotion ratings to reward qualified individuals to produce an administration of skilled and talented people. All civil servant applicants must pass an exam that measures skills related to the particular civil service position they hope to fill. Some civil service exams are general and apply to a wide range of jobs, whereas others are focused on a particular type of job. I do not see how a â€Å"merit exam† can truly show how successful a potential civil servant would be performing in a particular position. An exam may be able to measure the extent of their paper knowledge on the position, but does not reflect how well a civil servant would be able to apply their knowledge to their job. Standardized tests are often frowned upon in public schools, with some politicians and scholars arguing tha t standardized tests measure how well a student can take the test, and does not measure how much he or she has learned. The same applies to these merit exams. I do not believe that a potential bureaucrat should earn their government position through entrance exams. The exam does not measure how successful a bureaucrat would be at performing their job, but rather measures their test-taking abilities. I believe that a potential bureaucrat should have to partake in a two-year-long paid internship in theirShow MoreRelatedCitizens Advice Bureau Essay793 Words   |  4 PagesCitizens Advice Bureau The main stages a consumer with problems, or who is making a complaint needs to go through are: - 1. To make a complaint as soon as possible to the supplier of goods and services. If you have a problem about something, always let the supplier deal with the matter. Also you could lose some of your legal rights if you leave a complaint too long. 2. You also need to take any proof of what you’ve brought with you, suchRead MoreThe, And The Clay Hunt Suicide Prevention For American Veterans Act Of 20141524 Words   |  7 Pagesthe forefront of political discussion and legislation. Due to their disparities of healthcare that continue to grow and change overtime, recent reforms have been set in place to continue to provide healthcare to veterans. This paper will discuss a brief summary of recent reforms of the Veteran Access, Choice, and Accountability Act of 2014 (H.R. 3230) and the Clay Hunt Suicide Prevention for American Veterans Act of 2014 (Clay Hunt SAV Act). From this summary it will then be appropriated how theseRead MoreComparison Between Jamaica and India1742 Words   |  7 Pagesthe advantage of conducting business with countries with histories of imperial rule and civil struggle. After providing a brief, yet comprehensive view of each country, the paper ultimately concludes that any business conducted with any country come with moderate to great risk, as with Jamaica and Ind ia, and even the United States of America. Keywords: Jamaica, India, economy, politics, social issues, civil rights, colonialization Jamaica India: A Comparison Jamaica is an island country inRead MoreAirline Deregulation Act Of 1978 Signed1398 Words   |  6 Pagesvarious hurdles such as terrorism, war, recession, and high fuel prices impacting the economic structure of the United States. These challenges have raised questions regarding whether the deregulation should be repealed. I will start by providing a brief history about the deregulation process of the airline industry, in the following section. Historical information will be used to compare with the free market that exists today. In the third section, I will briefly clarify the key factors behind theRead MoreThe Public Platform Address System Essay1595 Words   |  7 PagesDuring the Fire: Staff who had a good knowledge of the available communications systems failed to make use of it or make its presence known. Upon the discovery of the fire, staff failed to promptly call the Fire Brigade, inform the station manager or line controller. The public platform address system was not utilised, despite being fully functional. It would have enabled staff to inform passengers during the emergency. It could be operated locally on each platform, in the line controller’s officesRead MoreAlgorithmic Decisionmaking : Finish Title Here1460 Words   |  6 Pagesimplications are troubling. From our policing and justice system to our public benefits and employment verification, data is being used to predict behavior and make decisions with little accountability and few protections for civil rights. In a recent Pew survey only about a third of Americans were confident that the government could keep their records private and secure. Overall, policymakers should consider these challenges carefully. This brief examines the use of algorithmic decision making by theRead MoreAmerican With Disabilities Act Into Law1690 Words   |  7 Pagesâ€Å"reshape the image that society† has on them and prove that people with disabilities are just as capable as everyone else. George H.W. Bush signed the American with Disabilities Act into law on July 26, 1990. (The Americans with Disabilities Act: A Brief overview). Bush knew that the act was â€Å"powerful in its simplicity† and that it would â€Å"ensure that people with disabilities [were] given the basic guarantees for which they have worked so long and hard† (Americans with Disabilities Act, Medicine 3)Read MoreSocial Media and the Law1571 Words   |  7 PagesWar. The dormant war created a need for technological advances and led to the idea of a â€Å"Galactic Network† (Brief History of the Internet). From those ideas, computer leaders joined together and created ARPANET, the first connection between four ho st computers. ARPANET then led to the creation of the wide-spread internet, which changed the way information could be shared and distributed (Brief History of the Internet). 1975 saw the invention of email, while 1990 saw the birth of the first website.Read MoreArbitration1361 Words   |  6 PagesSupreme Court comprising Honble Chief Justice J.N. Patel, Justice | | |Surinder Singh Nijjar, Justice D.K. Jain, Justice Mrs. Ranjana Desai, Justice Jagdish Singh Khehar. This landmark judgment passed in Civil | | |Appeal No. 7019 of 2005 (Bharat Aluminium Co. vs. Kaiser Aluminium Technical Service, Inc.) along with 7 other Appeals lays down a new | | |foundation in India in respect of foreign arbitrations and foreign awards passed in respect thereof. Read MoreLaw As A Career : The Lawyer s Role Quality And Education Requirements1154 Words   |  5 Pagescompetent courts. Take an example of the United States, a lawyer has a dual role as advocate and as an advisor. As an advocate, the lawyer assists in the administration of justice. The American courts operate under the adversarial system in which parties to a disagreement in a civil matter or the prosecution and defense in a criminal case, present their different points of view to an impartial judge and the jury . Lawyers, who are licensed by the Alabama State Bar are qualiï ¬ ed to present their clients cases

Essay on The Power of the Piano - 1448 Words

What can appear to gleam and reflect such beauty and craftsmanship yet can be handled by a three year old. It’s sound so pure by a touch of a finger has been in existence for well over a hundred years and is the foundation for creating music. It’s black and white keys produce sounds when played correctly that can bring tears to one’s eyes, touch your heart and soul, bring hope, or even joy and laughter to an event. All of this power†¦ lies in the piano. The piano from its creation to this very second had transformed the world of music no matter what class, talent, and ability. To start off, the word piano is derived from the Italian word â€Å"pianoforte† which means, â€Å"quiet† and â€Å"loud† respectively (â€Å"Pianonet.com†). These words relate to how†¦show more content†¦Iron frames which were more durable for then the prior wooden frames. The piano’s range of notes and sound quality would continue to increa se as time went on. So how do we differentiate between the different types of pianos? It’s not about the outside but the inside we’re always told that counts. The frame more importantly the strings on a grand piano, are horizontal (Piano Play It). The strings on the inside go away from the keyboard. The other main subcategory for pianos is Upright pianos. These pianos strings are construed like their name, horizontally and so is their frame. This arrangement of the strings makes this piano the most compact of traditional pianos (Piano Play It). In addition to your traditional pianos, as time went on the piano would diversify even more. This paper would be over twenty pages longs if I broke each one of these down but here are a few. There is the electric piano, which utilized electromagnetic pickups, and these pickups sense vibrations and magnify and modify the sound the strings when hit by pressing any key on the keyboard. You find these pianos still used a couple hu ndred years late by many RB and Jazz Artist. The toy piano, which is really a miniature, sized piano, was invented by a 17 year old in 1872. All of this before the 20th century when we see the emergence of keyboards†¦ which I will discuss later (Piano Play It). Pianos have transformed music by transforming itself over the past 300 plusShow MoreRelatedMusic s Power : Doc s Piano904 Words   |  4 Pages Music’s power is usually described as being able to instill an emotion in its listeners. But music comes to mean even more in The Power of One. It represents someone’s spirit - Doc’s. The music he creates is a metonym for his thoughts and inner spirit. Music, especially Doc’s piano, is a physical representation of his life and spirit, revealing music to be the force that Doc uses to communicate and connect with the rest of the world. Doc loves music, but this love extends from mereRead MoreAnalysis Of The Poem Piano 979 Words   |  4 Pages D. H. Lawrence s poem Piano shows the power of both music and memories. The poem was published in 1918 after his mother s death in 1910. This lyric poem takes a journey through the feelings Lawrence has when listening to a song that surfaces memories of his childhood. The title is fitting because the piano serves as a catalyst in both the present and the past to guide the speaker. The title word piano is used in each quatrain and progressively becomes more imposing in context. In the firstRead MoreSummary Of The Piano Lesson 1750 Words   |  7 PagesIn August Wilson’s The Piano Lesson, there are multiple characters that struggle with things that happened in the past. Bernice Charles is often shown fighting with her brother, Boy Willie, over selling the piano that has carvings of their family’s history, which is very valuable to her. Another thing Bernice fights is her family’s history as slaves and this is shown through her daughter’s lack of knowledge of her family’s history. She says she does this to keep her daughter safe because those whoRead MoreThe Physics of Piano1027 Word s   |  4 PagesOne of the most common musical instruments in many homes is the piano; and most people have the opportunity for even a few lessons in their youth. However, despite the simplicity of its lines and keys (88 keys), 2-3 pedals on the modern piano, and either upright (vertical) or grand style (horizontal), the physics of the piano are both interesting and complex. The modern piano is a descendent of the harpsichord, which used a plucking technique much like that of plucking the strings of a harp orRead MoreThe Visitor Commentary Essay1125 Words   |  5 Pagesthrough the vivid experiences of the first person narrator instead of the visit of a piano tuner, the inferred visitor in the title. Utilizing the narrator’s impressions, Ruark portrays the ‘blind’ (l. 1) piano tuner in the first lines as a frail, vulnerable, dependent person, ‘holding the arm of his helper’ (l.1). Although ‘He hesitates at first’ (l. 1), the narrator notices the almost magical transformation the piano tuner undergoes—his helplessness is replaced by grace and agility as ‘his handsRead MoreMy Relationship With The Piano1410 Words   |  6 Pagesbeen tied to the piano in some shape or form. I can remember the first notes I ever produced. They came from a large Cable upright piano that had sat unused and out of tune for decades. The notes it made had were all slightly wrong, and had a sickly sweetness that clung to the air. From my early childhood and on my relationship with the piano consisted of nothing more than fleeting encounters. Some days I would sit down and simply play notes I thought sounded nice, but mostly the piano acted as a de corationRead MoreSummary Of The Piano Lesson Essay1733 Words   |  7 Pages In August Wilson’s, The Piano Lesson, there are multiple characters that struggle with things that happened in the past. The character Bernice Charles is often shown fighting with her brother over selling the piano that has carvings of their family’s history, which seems to be very valuable to Bernice. Another thing Bernice fights is her family’s history and this is shown through her daughter’s lack of knowledge of her family’s history. She says she does this to keep her daughter safe becauseRead MoreAnalysis Of Wilson s The Pittsburgh Cycle 1691 Words   |  7 PagesConsisting of ten plays which are each dedicated to a different decade, August Wilson’s The Pittsburgh Cycle sketches the African-American experience in the 20th century. As the second and fourth plays of the series, Joe Turner’s Come and Gone and The Piano Lesson both explore African-American identity and inheritance in the first half of the 20th century. Wilsonâ€℠¢s two plays embody a feature different from the naturalistic or realistic plays of the Bourgeois Theatre. As is said in the American essayistRead MoreCase of Steinway Sons1640 Words   |  7 Pagesknown for his technical excellence in piano production. It is a 140 year old company, and has been recognized as a leader in the market for high quality grand pianos. The primary problem facing Messina and Kirkland is whether they should continue producing high-end, top quality vertical and grand pianos or pursue a more aggressive plan, including the mid-priced line of Steinway pianos. Does it make sense to sell a mid-priced line of vertical and grand pianos? Another factor that they must takeRead More Beethoven Essay886 Words   |  4 Pagesof classical music. Perhaps no other composer in history wrote music of such inspiring power and expressiveness. His influence on the last 150 years of music is unequalled. Beethoven was born in Bonn, Germany in 1770. His father, a music enthusiast, dreamed of molding his son into the next Mozart. Beethoven never showed the impressive characteristics of Mozart, but he was unusually talented, learning the piano, organ and violin at a very early age. At 14, he was already skilled enough on the organ

Focusing on Implementation of Outsourcing Strategies

Question: Discuss about the current assignment indicates that several companies in global IT sector are focusing on implementation of outsourcing strategies? Answer: Introduction: The organization in global market is tending to conduct their activities at lower cost and also within less time. Use of outsourcing strategies reduces complexity of organizational processes. Often the organizations tend to outsource their noncore activities to execute those activities more efficiently. However, high dependence on outsourcing activities also affects performance of the organization. Google is one of the largest organizations in international IT and software development industry. The organization develops several advanced products including search engines, customized search services, YouTube, Gmail etc (Google.co.uk, 2015). However management of the organization also gives importance on regular up gradation of these products. The current research deals with analysis on the outsourcing strategies of Google. The risks associated with outsourcing strategies are also discussed in this assignment. Logic map for outsourcing: Although the companies working in global IT sector emphasizes on out sourcing some of their activities to external companies, the decisions are impacted by presence of external and internal factors (Lacity and Willcocks, 2014). Discussion on the process of strategy development at Google indicates that the management focuses on impact of any activity on performance of the organization before involving external service providers to the tasks. Utilization of outsourcing strategies enables an organization to improve efficiency of the processes. However impacts of outsourcing strategies on future performance of the organization also need to be analyzed before implementing such strategies. Figure 1: Logic map for outsourcing Google offers several advanced products and services to its customers. It reflects that the activities related with development and up gradation of these products is complex. However management of Google can outsource some of its activities to other organizations for reducing time and cost of executing the tasks (Malik, Sinha and Blumenfeld, 2012). As competition in software development industry is increasing, Google gives importance on launching new and innovative products in market. Introduction of new products enable the organizations to remain competitive in market. It needs to be ensured that implementation of outsourcing strategies are not affecting uniqueness of the products offered by Google. Impacts of the activities, which are going to be outsourced, are also assessed before implementing the strategies. The activities related with designing new products are being conducted for entering into new markets (Narayanan et al., 2011). However development of these products requires utilization of advanced technology. The management of Google also needs to invest large amount of capital in order to design new products. Developing strategic alliances with other organizations will enable management of Google to execute the tasks related with new product development in lower cost. Use of in- house expertise for development of existing products will be effective to maintain quality of the products (Smith, 2009). However maintenance and up gradation of some products related with social media and advertisement can be out sourced. As these products are less complex, involving other organizations for maintenance and up gradation of these activities may increase cost and time efficiency. Performance indicators for implementing outsourcing strategies: Although management of the organization, Google emphasizes on outsourcing of few noncore activities, management of the organization also gives importance on ensuring quality of the services as well as products is not degraded due to implementation of such strategies (Wang and Zhou, 2013). Managements of different organizations in global IT sector are focusing on reduction of time needed to complete a task. This tendency of organizations for implementing outsourcing strategies is increasing. Reliability of outsourcing service providers needs to be analyzed prior to implementation of such strategies in order to avoid any degradation in quality of products and services. The discussion reflects that organizations focus on quality, time and cost required for execution of tasks prior to implementation of these outsourcing techniques. The management of Google also emphasizes on assessing reputation as well as trustworthiness of the external service providers before outsourcing its activitie s to these organizations. Quality: Quality of products as well as services which are offered by organization can be considered as one of the most important factors while implementing outsourcing techniques (Abadli and Otmani, 2014). Maintenance of quality of the products and services enables the organization to enhance customer satisfaction (Franch and Soffer, 2013). Management of the organization also needs to give importance on reduction of the errors while conducting operational tasks for improving improve quality of the products offered by it. It reflects that the companies which are focusing on implementation of outsourcing strategies need to ensure that the service provider has the competencies to execute these tasks without degrading quality. The tasks related with development and maintenance of unique products of Google will not be outsourced. It will reduce the chances of quality degradation. However marketing activities are outsourced as it enables Google management to utilize external expertise. Speed: Discussion on trends of global IT outsourcing industry reflects that the companies will be able to execute a task in less time due to utilization of outsourcing techniques. The organizations working in global IT sector requires responding to the consumers within less time (Adriaan Boermans and Roelfsema, 2013; Uesugi, 2013). It indicates that they need to complete their tasks within less time. The ability of providing fast services to consumers improves their level of satisfaction. However the organizations also get the chances for increasing price of the offered products and services if they become able to provide the consumers with faster services. Managements of the organizations which operate in IT industry show the tendency of outsourcing some noncore activities. It is evident that implementation of outsourcing strategies enables the organizations to finish tasks within shorter time. Outsourcing the activities related with advertisement, promotion and maintenance of socia l media products will enable Google to offer faster services to the consumers. Cost: Utilization of outsourcing techniques is not only beneficial for reduction of time; these strategies are also effective to make the processes simpler (Derksen, 2013). Implementation of the outsourcing strategies will be beneficial for reduction of the costs. If the management of Google creates strategic partnerships with other companies of global software industry, the organization will become able to share expertise, knowledge and infrastructure of the partners. As an impact, quality of the products offered by the organization can be improved significantly without investment of large capital (Malik, Sinha and Blumenfeld, 2012). The management of Google also can outsource its marketing activities to other organizations. Outsourcing the marketing activities will be beneficial for avoiding increase of costs required for conducting advertisements as well as other promotional tasks. Analysis on the outsourcing strategies indicates that the new products can be designed in collaboration with other organizations. It will enable the management to reduce cost required for infrastructure installation. Development of strategic alliances will also reduce requirement for investing capital. The activities such as advertisement and promotion can be outsourced to reduce cost. Reliability of outsourcing service providers: Although the management of Google focuses on involving other companies to complete the tasks, analyzing reliability of the outsourcing service providers is also important for avoiding degradation in quality (Brcar, 2011). However management of Google also can ensure that only non core activities are being outsourced. It will reduce the chances of quality degradation. As Google is known for providing advanced products, the management needs to analyze reliability and reputation of the out sourcing service providers so that quality of products and services do not degrade. Flexibility: With increasing availability of technology, organizations which are doing business in global IT sector, need to change their operational activities rapidly (Obuba, 2013). As competition in global IT and software industry is increasing, the management is also implementing innovation in the operational activities in order to execute those tasks more efficiently. Extensive dependence on out sourcing activities may restrict Google from implementing innovation. It may also affect ability of the organization to adopt change. Evaluation of risks: Analysis on the outsourcing activities indicates that implementation of such strategies is important for improving efficiency of operational activities. However, several risks are associated with these outsourcing strategies. Extensive focus on implementation of such strategies may increase dependence on its partners. Outsourcing of some activities also may affect quality of services and products offered by the company. Ineffective selection of out sourcing service providers may also impact on reputation of the client organizations. Likelihood Consequences Insignificant Minor Moderate Major Almost certain - - - Dependence on partners (Extreme Impact) Likely - - - Lack of focus on Research and development activities (Extreme Impact) Moderate - - - Degraded quality of products Ineffective selection of outsourcing service providers (Extreme Impact) Table 1: Risk Evaluation Matrix Analysis on the risks associated with implementation of the outsourcing strategies indicates that all the risks can affect performance of the organization severely. Too much dependence on involving external organization to conduct operational activities may restrict the organization to upgrade its existing infrastructure (Retov and Plya, 2011). It may affect long term performance of the organization. Less focus on conducting the research and development activities can restrict the organization from introducing innovative products. If the client organization does not give importance on assessing reliability of the outsourcing service providers, brand image of the client organization also can be affected due to activities of outsourcing service providers. It will also affect long term performance of Google. Mitigation strategies: Communication with employees: Often implementation of outsourcing strategies leads to degradation of productivity of employees. Management of Google needs to ensure that all staffs are informed about the outsourcing strategies. Scope of the activities conducted by outsourcing service provider will also be specified to the employees. Regular communication with staff on outsourcing strategies will enable the organization to avoid loss of productivity of the staffs. Developing long term relationship with multiple service providers: The management of Google can give importance on involving multiple stakeholders to the organizational activities. It will be effective for utilizing expertise and knowledge available in different organizations. It will reduce the chances of quality degradation. The management of Google also can give importance on creating long term relationship with the outsourcing service providers. It will be effective to developing trusted relationship with the outsourcing partners. Use of decision support system for implementation of outsourcing strategies: The management of Google can use applications of management information system such as decision support system to assess the out sourcing strategies. It will enable the organization to identify risks associated with these strategies before implementing these. As an impact, the negative effects of out sourcing strategies can be eliminated. Conclusion: Discussion in the current assignment indicates that several companies in global IT sector are focusing on implementation of outsourcing strategies. Although the organizations use this strategy to reduce cost, often implementation of outsourcing strategies may lead to degradation of product quality. It may also reduce productivity of employees. The ability of workforce to adjust with new processes can also be affected due to implementation of outsourcing strategies. The management of Google gives importance on introduction of new products in market. Extensive focus on outsourcing strategies may reduce efficiency of research and development activities of the organization. This can impact on long term performance of the organization. On other hand, products of Google are highly advanced. It indicates that outsourcing activities related with development and up gradation of these products can affect quality. It also can affect performance of the organization. Analysis in the assignment al so reflects that management of Google can outsource tasks related with promotion and advertisement. It will reduce complexity of organizational processes and also will be effective to execute these activities more efficiently. References Abadli, R. and Otmani, A. (2014). Clusters and outsourcing innovation activity. IJBG, 12(2), p.237. Adriaan Boermans, M. and Roelfsema, H. (2013). The effects of managerial capabilities on export, FDI and innovation: Evidence from Indian firms. Asian Business Management, 12(4), pp.387-408. Brcar, F. (2011). The Perspective of Business Process Outsourcing in Slovenian Organizations. Organizacija, 44(4). Derksen, B. (2013). Impact of IT outsourcing on business IT alignment. s.n. Franch, X. and Soffer, P. (2013). Advanced information systems engineering workshops. Springer. Google.co.uk, (2015). About Google - Products. [online] Available at: https://www.google.co.uk/about/products/ [Accessed 23 Jul. 2015]. Lacity, M. and Willcocks, L. (2014). Business process outsourcing and dynamic innovation. Strat Outs, 7(1), pp.66-92. 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Change management and outsourcing in information technology-intensive organisations. IJBIR, 3(2), p.126. Thaly, P. and Sinha, V. (2013). To Prevent Attrition in Business Process Outsourcing, Focus on People. Global Business and Organizational Excellence, 32(3), pp.35-43. Uesugi, S. (2013). IT enabled services. Springer. Wang, Y. and Zhou, Z. (2013). The dual role of local sites in assisting firms with developing technological capabilities: Evidence from China. International Business Review, 22(1), pp.63-76.

How Has Music Marketing Changed over the Years and Where Does the Future of the Music Press Lie free essay sample

In this day and age, technology is developing so rapidly that changes are occurring all across the board. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are bound to be numerous changes. The music industry is a relatively modern concept. It originated from word of mouth and paper publications back before computers were even thought of. Many people nowadays act for the music press themselves by creating their own blogs/podcasts etc from their own music knowledge they have gained from websites and magazines. Although there are many technology based music industries there are still some simple publications that are still popular even though they have been around for the past 50 years such as NME magazine. As the music press progressed specific music genre specialisms such as Kerrang and TOTP have been introduced. We will write a custom essay sample on How Has Music Marketing Changed over the Years and Where Does the Future of the Music Press Lie? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, advertising elements such as billboards and posters still catch our attention as we are walking or driving past one. An eye catching mise en scene or new pictures of our favourite bands induce us to stop what we are doing and take notice in what they are doing or promoting. This shows how the music press operates according to the basic principles of advertising. For example A. I. D. A. The awareness is raised through apple symbols and artists which we trust to admire, acting as form of celebrity endorsement for the reader or viewer. The press follow the interest in an artist by using aesthetically pleasing photos of them making us aspire to look or be like our idols in the music industry. We cant help to desire to follow our favourite artist on twitter to get all the up to date gossip and information on them. We then take action by buying CDs, gig tickets and merchandise in order to support our favourite bands but also as we aspire to fit in to the changing society. We do what is the thing to do at the time. This relates to Maslows Hierarchy of Needs as group and self identity relate to our choices in music and say a lot about us as individuals. There are still many advantages of buying a traditional magazine in todays society. You can pick it up anytime and take it anywhere with you. You know all the information will be reliable and trustworthy. Free CDs/booklets and posters are one of the biggest advantages. People are most likely to by a magazine with a freebie other than any other one. Since technology became so popular, the most common music marketing for music was magazines. People would go out and spend their hard earned money on a magazine which would fill them in and keep them updated on everything to do with their favourite genre of music. It was for some people the only way to find out about new information on their favourite bands etc. However, over time as technology has developed, new marketing ways have been introduced which are pushing music magazines to the back of the line. These new ways are quicker, cheaper and easier for people which is why they are becoming more popular. In the mid 1990’s things started to change. The advent of the Internet allowed music fans to change the way they consumed music. And as technology advanced, the music business began to rethink (or in some cases were forced to rethink) the tools they used to market music to consumers. For reasons both good and bad, the Internet has given nearly all consumers more information than they would get from things like magazines or the radio for free, which means that people wont bother spending their money buying a magazine. Online music magazines/websites have the opportunity to make more money from advertising etc. If things continue developing in this way, the future of the music press will all be technology based. Eventually music magazines wont be making enough money and will be taken off the shelves and more and more industries will be online based. What is certain is that the future of the music press will be tied to the idea of sharing ideas online and through word of mouth. Blogs like network. youthmusic. org. uk, viral marketing through facebook where artists have a bigger fan base will develop and expand.